When the timing isn’t perfect

Most people talk about change as if it’s something you plan for. A decision you make once the timing feels right and everything lines up. In reality, that’s rarely how it happens.

My recent house move wasn’t planned. It came after living in the same home for 13 years, which made the change harder than I expected. I had to find a new place in a short space of time and make it work. There was no ideal window, no gentle transition, and no pause button on work while it all happened.

And yet… I did it.

That experience has stayed with me, largely because it mirrors what I see so often in business. Change doesn’t wait for convenience. Markets shift. Priorities change. Sometimes you’re forced to make decisions quickly, with incomplete information, while still showing up and delivering.

Running a consultancy like Communikay means living with that reality more openly than most. There’s no hiding behind layers of process. You learn how to keep moving, even when things feel unsettled in the background.

What the move reminded me of is this: resilience is quieter than we think. Adapting without drama and getting on with the work.

That mindset shows up directly in how I work with clients.

Many of the businesses I support are navigating their own periods of change. A new direction. A restructure. A leadership shift. Moments where communication needs to be handled carefully because not everything is stable behind the scenes. They don’t need noise or bravado. They need someone who can think things through, ask the right questions, and help them say what needs to be said without unnecessary spin.

Uncertainty tends to strip things back. It forces you to focus on what needs to be done. In communications, that often means fewer buzzwords, less posturing, and more considered messaging. How something is said, and the situation around it, makes a difference.

2025 has reinforced that for me, both personally and professionally.

Building Communikay is part of that same journey. It’s about showing up consistently, doing the work properly, and supporting clients through change with a steady hand.

Waiting for perfect timing can leave you standing still. Sometimes you move because you have to. And in doing so, you realise you’re more capable than you thought.

Change doesn’t have to be loud to be meaningful. Sometimes it’s simply about adjusting your footing, taking the next step, and continuing on… even when the ground feels a little unsteady.