Think PR is just a "nice-to-have" brand awareness tool? Think again. In the age of AI search, what reputable publications say about your business directly dictates how systems like Gemini and Claude recommend you. Here is why the modern search landscape means PR is officially back at the centre of the marketing table.

AI makes it easier than ever to produce content. But easier isn't the same as better. If your brand is publishing more than ever and seeing less impact than ever, this article is for you.

Still writing your daily to-do lists on scrap paper, or pausing what you're doing to type them out? There's a much easier way. By pairing Gemini with Google Keep, you can manage, update and share your shopping or errand lists entirely hands-free. Discover how a quick, natural voice command can keep your day moving smoothly, even when your hands are covered in flour.

Information overload isn’t going away. Here’s how I use AI agents in Gemini to filter industry news and stay informed.

Negative comments on social media can quickly escalate into reputational risk. Here’s how businesses should respond, and why restraint often works better than reaction.

Change doesn’t always arrive on your terms. Sometimes you adapt, keep working, and discover you’re more capable than you thought.

Beyond the algorithm: Keeping the human touch in modern PR

NotebookLM is more powerful than you think.

Turn your research and summaries into instant videos with NotebookLM.